WhatTheyThink Announces Availability of "Put It on Paper! The Newcomer's Guide to the Printing Industry"

August 18th, 2008 - Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of Put It on Paper! The Newcomer's Guide to the Printing Industry, by print-buying expert Margie Dana.

“Put It on Paper! The Newcomer's Guide to the Printing Industry” is available for purchase at the WhatTheyThink Store.

Put It on Paper! is a 96-page compilation of 64 of Dana’s weekly email newsletter, Margie's Print Tips, that she has published for nine years.

“Whether you’re a buyer or seller of print, this book will demystify the commercial printing industry in ways that improve the relationship between printers and their customers,” said Dana. “When I was a corporate print buyer, this kind of basic information simply wasn’t available. Trade books were written for print manufacturers – not for their customers. We learned the hard way: by making mistakes.”

Put It on Paper! is organized into nine chapters, including Tips for Beginners, Choosing – and Keeping – a Printer, Preparing Your Materials, and Working Together. Reviews for this book have consistently been outstanding.

Frank Romano wrote, "Put It on Paper! is like a roadmap. It tells you how to get where you are going when you are going to print. Margie Dana has put a cornucopia of ideas, tips, and common sense into easy-to-digest nuggets that you can apply immediately. If you buy print, or might buy print, or know someone who buys print, this handy little book is just for you . . . and them.”

Corporate print buyer Dan Rollins wrote: Put It on Paper! captures the technical knowledge as well as the intangible know-how that a print buyer needs to be successful. I also highly recommend this book to graphic designers as well as buyers… In addition to providing a wealth of technical information about print, Margie's book will teach print buyers and designers information that previously “couldn't be found in a book.” I recommend this book to anyone in the graphic arts industry. I wish I had this book when I started out.”

Print Buyers and Sales Reps Benefit

Print buyers, graphic designers (& graphic design students, marketing professionals,   business owners - anyone at all who works with the printing industry will learn valuable tips about working with printers.

Print company owners, new sales reps, CSRs, brokers, paper merchants, and other professionals in the graphic arts can also learn about common buyer issues.

This book is a terrific refresher course in basic printing concepts and terminology: just the type of information many first-time buyers need to work with printers better.

Written in plain English, Put It on Paper! is a handy tool for everyone connected to printing and the allied arts. This handy field guide to working with commercial printers is currently available as an ebook for just $50.00.

Click Here to Order Put It on Paper! The Newcomer's Guide to the Printing Industry

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About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.

About Margie Dana

After a 15+ year career as a corporate print buyer in Boston, Dana started her own print consulting firm to help build bridges in the industry. Today, as founder of Print Buyers International and its member-based organization Boston Print Buyers, Dana is known throughout the industry as the leading expert in print buyer issues. She produces an annual conference for print buyers every fall in Boston (www.printbuyersconference.com), and is a sought-after speaker and event producer. Dana recently produced a Print Buyer Boot Camp for the ON DEMAND 2008 Conference and Expo, and she will be producing print buyer programming once again for Graph Expo next October in Chicago.

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