WhatTheyThink Announces Availability of PRIMIR Study Benchmarking Non-Print Revenue

August 25th, 2008 - Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of a new Print Industries Market Information and Research Organization (PRIMIR) study, Benchmarking Non-Print Revenues of Printing Companies provides an overview of the non-print ancillary services that printers currently offer, their implementation successes and failures as well as the growth opportunities.  In addition, the study will also identify the revenue volume, types of non-print related services offered and any growth trends through 2010.

“Benchmarking Non-Print Revenues of Printing Companies” is available for purchase at the WhatTheyThink Store.

A combination of both quantitative and qualitative methodologies were undertaken in order to address the objectives of this research study.

According to Richards Research and Goldberg Associates, who conducted the research for PRIMIR, “specific services and various industry segments, both today and in the future, will demonstrate that non-print services are not only already very real elements of the printing industry, but that they are becoming increasingly pervasive and will be of significant importance to virtually all mainstream printers within the next five years.”

According to the study, there are several traditional non-print services that show the greatest growth potential.  Mail management, kit fulfillment and logistics are all forecasted to remain strong, this is due to fact that these services correspond well with printers’ operations.  Digital has become an extremely important aspect in the printing industry in recent years.  It’s no different when talking about non-print services.  Within the 2005-2010 timeframe, Web/Internet activities will become one of the more attractive service offerings as well providing the greatest potential for revenue growth.

Click here to purchase "Benchmarking Non-Print Revenues of Printing Companies"

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About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.

About PRIMIR

The Print Industries Market Information and Research Organization (PRIMIR), provides in-depth research and analysis for the graphic communications industry.  PRIMIR research is funded by member dues as well as through support from NPES.  PRIMIR annually provides over $600,000 in current research studies including relevant market data and detailed information on graphic arts and related fields.  Members also benefit from meetings, market research skills building, and robust networking opportunities.

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