HP and WhatTheyThink Continue Free Webinar Series with Digital Staffing Advice

New business models require personnel with different aptitudes, attitudes; learn how to find them

August 26, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Re-Engineering Your Workforce: Tooling Up for Digital Print Success, which will be led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends.  Sponsored by the HP Capture Business Success Program, the event will be held Wednesday, September 10^th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here.

“Business success in a digital world involves not only the right equipment, but also the competent, stable workforce that can ensure that digital investments fulfill their competitive advantage promise,” said Pellow.  “Successful marketing services providers are rapidly discovering the need for specific knowledge and skills to build a super-efficient work environment. It also requires the sales and operational expertise to support an expanded portfolio of services. Join us to learn how successful marketing services providers have transformed their businesses with benchmark staffing practices.”

Pellow will be joined by

• James Handler, Human Resources Manager, Primary Color. A recent addition to Primary Color, Shandler is a leading expert on staffing for digital. Primary Color offers premedia and print services, global graphics management and marketing automation services.
• Blake Silber, Vice President of Manufacturing, Bridge Publications. 

“Staffing and employee retention is one of the biggest challenges print service providers face as they migrate to an increasingly digital workflow,” said Randy Davidson, President, WhatTheyThink. “Pellow and her panelists will be providing information that will be of value to any company seeking personnel with the different aptitudes and attitudes required to handle advanced information technology.  We appreciate the fact that HP’s Capture Business Success Program is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this event.

About HP

Hewlett-Packard is accelerating the digital transformation of the graphics arts industry. HP is developing exciting new creative and business opportunities for graphics professionals. There are HP imaging and printing solutions for virtually every segment, from commercial printers, graphic designers and advertising agencies to professional photographers and fine artists.

Employing HP professional color technologies -- and supported with strong strategic alliances and partnerships -- these solutions provide an unmatched color graphics experience, marked by stellar image quality, ease of use, and predictable, repeatable results.

Start exploring the world of possibilities with HP Graphic Arts.

The HP Capture Business Success Program is leading the industry with a suite of business development tools, training and communities that give customers the support they need to enter new markets, explore new opportunities and outpace competitors – profitably.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

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