WhatTheyThink Announces Availability of PRIMIR Study Benchmarking Printers and Consumables

September 9th, 2008 - Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of a new Print Industries Market Information and Research Organization (PRIMIR) study, Benchmarking 2006 North American Printers & Consumables. This new study provides volumes of statistics about all size printers in a variety of markets and geographic regions.

“Benchmarking 2006 North American Printers & Consumables” is available for purchase at the WhatTheyThink Store.

Principally, the study benchmarked the 2006 consumption of paper, ink, blankets, toner and plates for approximately 57,000 sites in the U.S. and Canada in the market segments covered by this study at the end of 2006.  Statistics are provided by geographic region (country, state/province, U.S. Metropolitan Statistical Area [MSA], and U.S. 3-digit zip) and by market segment.  Sites using printing presses, digital production presses, and/or wide format printers were evaluated and grouped into various market segments, including commercial printers, in-plant printers, newspaper printers, catalog printers, book printers, directory printers and digital imaging services.

This new quantitative report serves as a valuable tool for strategic planning, new market or territory development, sales and marketing management, financial or resource planning.  The statistics are of immense value for all sorts of cross analysis.

A major tool from this study is a complex user-modifiable model developed in Microsoft Access where users can personalize and update the model for their own purposes and keep it fresh as time moves on to reflect changes in the marketplace.  The model contains a wealth of information and users with Microsoft Access skills will be able to:

- Increase or decrease the number of sites

- Change the penetration of an equipment category

- Change the average number of units/total units

- Change the consumption per site amounts

- Run ad hoc queries to export data to Excel for custom analysis, and 

- Group U.S. 3-digit zip, U.S. MSA, state, or province, into larger groups to estimate potential.

Click here to purchase "Benchmarking 2006 North American Printers & Consumables"

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About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.

About PRIMIR

The Print Industries Market Information and Research Organization (PRIMIR), provides in-depth research and analysis for the graphic communications industry.  PRIMIR research is funded by member dues as well as through support from NPES.  PRIMIR annually provides over $600,000 in current research studies including relevant market data and detailed information on graphic arts and related fields.  Members also benefit from meetings, market research skills building, and robust networking opportunities.

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