HP and WhatTheyThink Free Webinar Shares Advice and Guidance for Staffing in a Digital Age

Experienced practitioners discuss what has worked for them

September 12, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today reported that more than 200 industry professionals registered for a free printing industry educational webinar. Re-Engineering Your Workforce: Tooling Up for Digital Print Success, led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends and sponsored by the HP Capture Business Success Program.

The archive of this session, as well as many other WhatTheyThink webinar sessions, is available here.

“Our speakers shared sound advice, based on real experience,” said Pellow. “Their presentations point out the importance of placing focus on hiring the right people and retaining them, as well as continuing to grow their skills. In a rapidly evolving and highly competitive industry such as ours, people are a critical element of success.”

Pellow was joined by:

• James Shandler, Director of Marketing Automation, Primary Color. A recent addition to Primary Color, Shandler is a leading expert on staffing for digital. Primary Color offers premedia and print services, global graphics management and marketing automation services.
• Stephan Steiner, President, GBS/INC.  Located on Park Avenue in New York, Graphics Service Bureau is the premier on-demand digital printing, reproduction and document imaging company in New York, with both printing and legal services divisions. 

“This tutorial on staffing is a valuable addition to our webinar library,” said Randy Davidson, President, WhatTheyThink. “We appreciate the fact that HP’s Capture Business Success Program is sponsoring this important session, allowing us to make it available at no charge.”

About HP

Hewlett-Packard is accelerating the digital transformation of the graphics arts industry. HP is developing exciting new creative and business opportunities for graphics professionals. There are HP imaging and printing solutions for virtually every segment, from commercial printers, graphic designers and advertising agencies to professional photographers and fine artists.

Employing HP professional color technologies -- and supported with strong strategic alliances and partnerships -- these solutions provide an unmatched color graphics experience, marked by stellar image quality, ease of use, and predictable, repeatable results.

Start exploring the world of possibilities with HP Graphic Arts.

The HP Capture Business Success Program is leading the industry with a suite of business development tools, training and communities that give customers the support they need to enter new markets, explore new opportunities and outpace competitors – profitably.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

See more WhatTheyThink.com Press Releases.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.