WhatTheyThink Offers Advice on Making Money in Tough Times during Free Web Session, Sponsored by Press-sense

Managing an Efficient Digital Workflow Cited as Key to Reducing Costs, Extracting Higher Margins

October 2, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar.  Managing an Efficient Digital Workflow: Making Money in Tough Times, will be led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends and sponsored by Press-sense. The program will be held Wednesday, October 15^th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here.

“As the industry gets ready to attend Graph Expo, efficient workflow continues to be a hot topic,” said Randy Davidson, President, WhatTheyThink. “This session will focus on tools and approaches to optimize digital workflow and maximize profitability, providing concise guidance on how to make money in tough times.”

Pellow has proven to be one of WhatTheyThink’s most popular webinar hosts, with hundreds of printing executives regularly attending her WhatTheyThink webinars and accessing the archived material for later review. She will be joined by experienced graphic communications services professionals who will share their opinions and expertise.  Henry Wagner is a pioneer in web-to-print and is currently the Information Technology Manager for Innovation Printing in Philadelphia.  He has been involved in web-to-print implementation since 1999.  Additionally, attendees will hear from Matt Fumerton, Director of Strategic Accounts for Press-sense.  Fumerton also has extensive experience with companies who have successfully e-enabled their businesses. He will discuss the strategic importance of end-to-end automation of both production and business processes, and the impact on profitability that can result.

“Print service providers in today’s market are at varying levels of adoption in the quest for more efficient operations through digital workflow,” said Pellow.  “Regardless of where they are in the process, however, our research reflects that the majority of print service providers clearly understand they must do something.  That’s why this topic is so relevant and timely.  Join us to find out how to be the low cost producer yet still generate good margins, even in turbulent economic times.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this Event

About Press-sense

Founded in 2001, Press-sense has rapidly evolved into the world’s leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider’s business (from order taking, price quoting, through planning, estimating, MIS, fulfillment and shipping), Press-sense solutions offer printers the tools to fully manage, control and automate their business operations. Going beyond typical Web-to-print and MIS features, the company’s solutions enable commercial printers to provide value-added services (i.e. print on demand, variable data printing), develop new internet-based revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry.  The added efficiency combined with additional revenue allows customers to constantly provide new and improved services to their clients.

Press-sense boasts an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry’s ever expanding and evolving needs. The company’s Press-sense iWay™, Press-sense Manager™ and Press-sense Omnium™  solutions provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, personalized products, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios.

For more information, visit www.Press-sense.com or call 1-866-257-9792.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

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