WhatTheyThink Offers Advice on Making Money in Tough Times during Free Web Session, Sponsored by Press-sense

Managing an Efficient Digital Workflow Cited as Key to Reducing Costs, Extracting Higher Margins

October 15, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com recently conducted a free printing industry educational webinar.  Managing an Efficient Digital Workflow: Making Money in Tough Times. The session, which is part of WhatTheyThink’s ongoing webinar series, was led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends and sponsored by Press-sense.

The webinar archive is available here.

“Perhaps more than any other time in the past, print service providers must focus on removing cost from their operations by improving productivity and increasing automation,” said Randy Davidson, President, WhatTheyThink. “We encourage print service providers who were not able to attend this important session live to take the time to review the archive and benefit from the insight provided by our experts.”

Pellow was joined by Henry Wagner, a pioneer in web-to-print who is currently the Information Technology Manager for Innovation Printing in Philadelphia.  He has been involved in web-to-print implementation since 1999.  Additionally, attendees heard from Matt Fumerton, Director of Strategic Accounts for Press-sense.  Fumerton also has extensive experience with companies who have successfully e-enabled their businesses. He will discuss the strategic importance of end-to-end automation of both production and business processes, and the impact on profitability that can result.

“Both print service providers and buyers of print benefit from a streamlined digital workflow,” said Pellow.  “Especially in challenging economic times, an Internet-enabled business model is critical for both buyers and sellers.  Our speakers highlighted both the benefits and the how-to’s.  Our session also included new InfoTrends research results that reinforce the messages delivered by our speakers. In addition, we highlighted many recession-proof products that print service providers can offer via the Web in an automated fashion.”

About Press-sense

Founded in 2001, Press-sense has rapidly evolved into the world’s leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider’s business (from order taking, price quoting, through planning, estimating, MIS, fulfillment and shipping), Press-sense solutions offer printers the tools to fully manage, control and automate their business operations. Going beyond typical Web-to-print and MIS features, the company’s solutions enable commercial printers to provide value-added services (i.e. print on demand, variable data printing), develop new internet-based revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry.  The added efficiency combined with additional revenue allows customers to constantly provide new and improved services to their clients.

Press-sense boasts an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry’s ever expanding and evolving needs. The company’s Press-sense iWay™, Press-sense Manager™ and Press-sense Omnium™  solutions provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, personalized products, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios.

For more information, visit www.Press-sense.com or call 1-866-257-9792.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

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