WhatTheyThink Announces Availability of Madison Advisors' Document Composition Market Study; Third Edition

2008 publication assesses market drivers, identifies trends, and discusses the latest solution advancement shaping today’s document composition market

October 16th, 2008 - Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of a new Madison Advisors study, Document Composition Market Study; Third Edition. This Study enables organizations to identify the right document composition solutions for their unique needs .

“Document Composition Market Study; Third Edition” is available for purchase at the WhatTheyThink Store.

Madison Advisors’ Document Composition Market Study; Third Edition is the leading industry resource for organizations and print service providers that are assessing their document and communications strategies, platforms, and/or solutions. The most in-depth study of today’s document composition market, it includes:

• A primer on document composition with Madison Advisors’ definition of the market, document types, and document processes
• Extensive analysis of market drivers with insight into market size, the transition of the vendor landscape, transformation of business communications, enterprise integration of document composition, the democratization of design, emerging interactive applications, document change management, document delivery, and business process re-engineering
• Comparative analyses of the solutions in the study across platform and output support; graphical user interface evolution; message-management interfaces; ease of use; breadth of solution; and solution architecture
• Best practices for document composition from industry-leading organizations
• Solution reviews of the latest offerings from all of the vendors in the study with Madison Advisors’ expert critique of their strengths and best fits

“The Third Edition of our Document Composition Market Study represents the culmination of over a decade of Madison Advisors’ collective research and work in the document composition market,” said Richard Huff, principal analyst on the study. “We’re seeing exciting innovation in end-user communications, as well as significant activity in the vendor community. Through this latest edition of our Document Composition Study we make sense of this changing market to help organizations understand how it affects their document and communications strategies.”

Madison Advisors’ Document Composition Market Study; Third Editionis priced at $950, and is now available for purchase at WhatTheyThink's Store

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About Madison Advisors

Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit madison-advisors.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.

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