Benefits of Extreme Automation to Be Explored in WhatTheyThink Webinar Sponsored by CREO Color Servers

Experts will discuss how to make digital technology more profitable

November 4th, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Extreme Automation:  Making Digital Technology More Profitable, which will be led by WhatTheyThink Senior Editor Cary Sherburne.  Sponsored by CREO Color Servers, the event will be held Wednesday, November 12^th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available here.

“In these fast-paced times, print service providers face the challenge of non-traditional competition and price pressure,” said Sherburne.  “The ability to maintain good margins will increasingly depend upon the ability to take cost out of the equation.  Ensuring a smooth, automated, digital workflow is one way to make that happen, and this session will provide great insight that almost any business will be able to use to achieve that goal.”

Sherburne will be joined by:

• Dave Zamorski, Chief Operating Officer, Associates Graphic Services (AGS) of Wilmington DE.  AGS was selected as a first place winner of the 2008 CIP4 International Print Production Innovation Award. Zamorski serves on the Advisory Board of the Delaware Manufactures Extension Partnership, which works with companies to implement Lean Manufacturing, ISO Certification, Six Sigma Certification and training, plus much more.  Implementation of these techniques at AGS has reduced staff by 28% over the last two years while increasing revenues, leading to higher profitability.
• Ben Passmore, President and Co-founder of Terminal Van Gogh, Mississauga, Ontario.  Passmore has over 10 years of dedicated experience in building and deploying sophisticated 1:1 data driven programs. His Ben’s expertise is in integrating the creative content, data and business objectives into solutions that deliver results. Terminal Van Gogh specializes in the strategic development, design, build and deployment of best-in-class 1 to 1 variable communication programs.  

“Openness and connectivity are key to effective implementation of zero-touch workflow automation” said Ilana Jucha, General Manager, CREO Branded Products.  “Solutions that are based on industry best practices and open standards ensure that customers grow their businesses and increase productivity and ROI while leveraging their digital print investments.  Proven connectivity enables users to benefit from increased automation in the print process with better connectivity between leading applications and systems

“We are stepping up our focus on the important topic of business optimization,” said Randy Davidson, President, WhatTheyThink. “We believe printing concerns of all sizes should be increasing their focus on workflow automation and the implementation of a wide range of digital technologies to enable them to better serve their customers and to maintain reasonable profit margins.  We appreciate the fact that CREO Color Servers is sponsoring this important session, allowing us to make it available at no charge.”

During the webinar, attendees will be able to participate in a drawing for a KODAK DARWIN Desktop VDP software license.  DARWIN VDP Software is the tool that makes it easy to create a VDP campaign in which nearly anything can change: text, images, color, charts, barcodes, personalized images, personalized URLs, backgrounds, and layouts.   DARWIN Software version 3.0 transforms files from ADOBE INDESIGN Software into effective cross-media VDP campaigns with personalized URLs, variable HTML, and printed items.

Attendees will also be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free event.

About Kodak’s Print On-Demand Solutions Group

Kodak’s Print On-Demand Solutions Group develops and supports high-performance CREO Color Servers and key workflow solutions for a range of digital production printers and presses. It also develops advanced on-demand applications to enable the creation of personalized direct mail, targeted catalogs and other powerful one-to-one marketing communications tools.

The group currently supplies CREO Color Servers to such industry leaders as Hewlett-Packard, IKON, Konica Minolta, and Xerox Corporation.

This independent unit of Kodak’s Graphic Communications Group will continue to help its customers leverage their investment in digital printing.

For more information about CREO Color Servers, visit www.creoservers.com

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, before joining IKON, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be pre-ordered on Amazon.com.

Sherurne can be reached at Cary@WhatTheyThink.com.

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