WhatTheyThink’s Print And Creative Forecast 2009 Anticipates What The Next Year Has In Store For The Printing And Creative Markets

November 11, 2008 - Lexington, KY - WhatTheyThink, the leading news and information portal for the graphic communications industry, today released its special report, Print and Creative Forecast 2009: A WhatTheyThink Perspective on the Challenges and Opportunities for Graphic Communications Companies in the Next 12 Months and Beyond, WhatTheyThink’s look at the year ahead for printers, creative firms, and publishers. The 114-page report—written by analyst Richard Romano, with data and commentary from Dr. Joe Webb, director of WhatTheyThink’s Economics and Research Center (ERC)—analyzes the prevailing economic environment, the current state of the printing industry (drawing on both U.S. government data as well as proprietary ERC survey data and analysis), and details the major forces the industry will have to contend with in the next year. The report is available for immediate purchase at:

http://wttstore.com/prandcrfo20.html

Print and Creative Forecast 2009 provides a snapshot of the printing industry, providing such data as:

• number of commercial printing establishments
• value of printing shipments (historical, current, and five-year projection)
• capital expenditures 
• printing industry profits

The report also includes snapshots and demographics of the print-buying markets—graphic design firms, ad agencies, and publishing companies. The report also includes the results of a September 2008 WhatTheyThink survey of commercial printers and print buyers that asked about current and anticipated business conditions, as well as top challenges, changes in media usage on the part of creative firms, and actions the printing industry plans to take to counter the prevailing economic slowdown.

Print and Creative Forecast 2009 also provides a comprehensive, qualitative look at current media and information trends and how prevailing and emerging technologies and platforms will impact the demand for print in both the short term and the long term.

WhatTheyThink reports are available for online purchase at WhatTheyThink eStore in PDF format (http://wttstore.com/prandcrfo20.html).

Researcher’s Comment

“Trends in advertising, marketing, and media use and consumption profoundly affect all aspects of graphic communications. What were the top trends of 2008? What are poised to be the top trends for 2009? What is the outlook for 1:1 printing? Will 2009 be the year that e-books become a force to be reckoned with? What is likely to happen with mobile media and marketing? What about environmentally sustainable printing? And, perhaps most importantly, what does a sluggish economy mean for the graphic communications markets? These—and more—are the issues we have been studying and wrestle with in our Print and Creative Forecast report.” —Richard Romano

According to the Report

— In our September 2008 ERC survey, the top three issues that commercial printers felt they would have to contend with in the next 12 months were “improving profitability,” “retaining and expanding current revenues,” and “general economic conditions.”

— In September 2008, 99% of ad agencies surveyed said that “printed materials (traditional)” was the top media channel they worked on with clients in the past six months; 40% expected their use of “printed materials” to grow by more than 10% in the next 12 months.

— 42% of commercial printers said they are “adding new products and services” to deal with the slower economy.

Availability

WhatTheyThink’s special report, Print and Creative Forecast 2009 is available for purchase by visiting the secure WhatTheyThink eStore online at http://wttstore.com. The price for the 114-page report is $995. WhatTheyThink eStore customers can download this report in PDF Acrobat format immediately after purchase.

Editor’s Note

Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Vince Naselli (732-568-0316 or vince@whattheythink.com)

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About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.

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