Benefits of Extreme Automation Clearly Outlined in WhatTheyThink Webinar Sponsored by CREO Color Servers

Senior executives from profitable companies shared their secrets to success

November 17th, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com held an important free printing industry educational webinar recently. Extreme Automation:  Making Digital Technology More Profitable, which was led by WhatTheyThink Senior Editor Cary Sherburne, was sponsored by CREO Color Servers. Sherburne was joined by Dave Zamorski, Chief Operating Officer, Associates Graphic Services (AGS), and Ben Passmore, President and Co-founder of Terminal Van Gogh LTD.

The archive of this session, along with many other archived webinar sessions, is available here.

“Zamorski and Passmore were extremely generous in sharing their experiences, advice and recommendations for printing firms who are looking to leverage automation to take cost out of the process and to better meet evolving customer needs,” said Sherburne.  “Both speak from personal experience and manage successful firms that are proof positive of the difference zero-touch automation can make in a printing operation.”

Information about Panelists:

• Dave Zamorski, Chief Operating Officer, Associates Graphic Services (AGS) of Wilmington DE.  AGS was selected as a first place winner of the 2008 CIP4 International Print Production Innovation Award. Zamorski serves on the Advisory Board of the Delaware Manufactures Extension Partnership, which works with companies to implement Lean Manufacturing, ISO Certification, Six Sigma Certification and training, plus much more.  Implementation of these techniques at AGS has reduced staff by 28% over the last two years while increasing revenues, leading to higher profitability.
• Ben Passmore, President and Co-founder of Terminal Van Gogh, Mississauga, Ontario.  Passmore has over 10 years of dedicated experience in building and deploying sophisticated 1:1 data driven programs. His Ben’s expertise is in integrating the creative content, data and business objectives into solutions that deliver results. Terminal Van Gogh specializes in the strategic development, design, build and deployment of best-in-class 1 to 1 variable communication programs.  

“This session is an example of the increased focus WhatTheyThink is placing on helping our readers to improve their business processes,” said Randy Davidson, President, WhatTheyThink. “We believe printing concerns of all sizes should be increasing their focus on workflow automation and the implementation of a wide range of digital technologies to enable them to better serve their customers and to maintain reasonable profit margins.  We appreciate the fact that CREO Color Servers sponsored this important session, allowing us to make it available at no charge.”

About Kodak’s Print On-Demand Solutions Group

Kodak’s Print On-Demand Solutions Group develops and supports high-performance CREO Color Servers and key workflow solutions for a range of digital production printers and presses. It also develops advanced on-demand applications to enable the creation of personalized direct mail, targeted catalogs and other powerful one-to-one marketing communications tools.

The group currently supplies CREO Color Servers to such industry leaders as Hewlett-Packard, IKON, Konica Minolta, and Xerox Corporation.

This independent unit of Kodak’s Graphic Communications Group will continue to help its customers leverage their investment in digital printing.

For more information about CREO Color Servers, visit www.creoservers.com

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, before joining IKON, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be pre-ordered on Amazon.com.

Sherurne can be reached at Cary@WhatTheyThink.com.

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