WhatTheyThink Announces Availability of Madison Advisors Study Providing Industry Benchmark Pricing for Key Service Areas

November 18th, 2008 - Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of a new Madison Advisors study, Service Provider Market Pricing Study; Second Edition. This Study provides industry benchmark pricing for key service areas.

“Service Provider Market Pricing Study; Second Edition” is available for purchase here.

Based on a comprehensive research initiative with several top print service providers (PSPs) in the U.S. market, the Study provides insight into market trends and pricing for outsourced print, mail, and electronic presentment services. PSPs reviewed in the Study include Broadridge, CSG Systems, First Data, Personix, Pitney Bowes Management Services, RR Donnelley, Symcor, and TSYS.

This publication provides the user community with an objective, third-party examination of key market trends and their impact on services pricing, and answers critical questions, including:

• What are the industry-average price ranges for print, mail, and electronic presentment services?
• What value-added services are available from PSPs?
• What are the drivers for outsourcing print production?
• Which services do organizations within a given vertical market typically outsource?
• Which PSPs provide outsourced production within a given vertical market?

 “We’re excited to bring the Second Edition of this study to market, and provide end-users a benchmark for evaluating outsourced print production services,” explains Richard Huff, Madison Advisors’ principal analyst on the study. “As the market for personalized communications and electronic delivery continues to develop, this study helps organizations understand the pricing models used for these service areas.”

A must-read for organizations that are considering outsourced services or benchmarking pricing for print, mail, and electronic presentment services, the Service Provider Market Pricing Study; Second Edition provides Madison Advisors’ expert industry analysis across:

• Market Trends – A discussion of the market dynamics currently shaping the outsourced print and mail industry, including discussions around continued industry consolidation, outsourcing and managed services, portals, digital color print production, and certification.
• Market Pricing – A review of competitive industry pricing for Design Services, Digital Print, Insertion, Postal Services, and Electronic Presentment Services.
• Provider Overviews – Brief reviews of leading service providers including service offerings and provider capabilities.

Madison Advisors’ Service Provider Market Pricing Study; Second Edition is priced at $2,500, and is now available for purchase at WhatTheyThink's Store at : http://wttstore.com/seprmaprstse.html

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About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.

About Madison Advisors

Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit madison-advisors.com.

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