Digital Printing Training & Marketing Tools Gets Major Update

January 13th, 2009 – Lexington, KY – WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced Digital Printing: Transforming Business and Marketing Models,” the flagship training and marketing tool in Heidi Tolliver-Nigro's Marketer's Primer Series, has undergone a major update. The January 2009 report includes nearly 20% more material and many updates to data and discussions to reflect the latest trends in the marketplace. The report sells for $159 and is available here:

http://wttstore.com/diprtrbuandm.html

Written from the perspective of the marketer, “Digital Printing” is a concise but comprehensive primer for marketers, creatives, and digital printers that looks beyond the technology to how the capabilities of these presses can change the way marketers look at their document management, marketing, and even their business models.

Because it is written from the marketer's perspective, the primer can also serve as a powerful aid to printers' internal training efforts since the material is already presented from the perspective of their customers.

New in This Report

Like all of the Marketer's Primer Series reports, “Digital Printing: Transforming Business and Marketing Models” contains three major sections: the technology, best-in-class case studies broken down into primary application categories, and best practices.

New in this update is a dedicated section on how digital printing technology and key applications like 1:1 printing, personalized URLs, and Web-to-print help marketers “green” their print marketing programs and move toward greater environmental sustainability.

The complete list of updates is as follows:

• 64 pages, including 10 new pages
• Updates and tweaks throughout the text, including mention of wide-format and photo specialties
• Discussion of the growth of digital print volumes
• Dedicated section on how digital print “greens” marketing
• Discussion of the impact of inline bindery
• Discussion of digital printing and survivability in the mail stream (based a summary of the results from the Digital Printing Council's 2008 research study “Digital Printing and Survivability in the U. S. Mail Stream”)
• Updated data on percentage of printers offering digital printing, 1:1 printing, and Web-to-print

The report sells for $159.00 and is available for immediate download from the WhatTheyThink Store. Licenses for distribution for sales training and customer marketing are available from Digital Printing Reports (www.digitalprintingreports.com).

Also in the Marketer's Primer Series: “1:1 (Personalized) Printing: Boosting Profits Through Relevance,” “Personalized URLs: Beyond the Hype,” and “Web-to-Print: Transforming Document Management and Marketing.” Additional reports, including “Greening Print Marketing” and “Transpromo Printing,” will be added in 2009.

Digital Printing: Transforming Business and Marketing Model sells for $159.00 and can be purchased and downloaded at:

http://wttstore.com/diprtrbuandm.html

About Heidi Tolliver-Nigro

Heidi Tolliver-Nigro is a well-known commercial and digital printing analyst who is widely respected for her thorough, unbiased analysis and no-nonsense approach. Report is a compilation of conclusions and best practices based on 15 years of data analysis with The Industry Measure (a respected industry research firm), thousands of career interviews, long-term analysis of industry case studies, and insider knowledge drawn from relationships with leading-edge Web-to-print practitioners.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. To learn more go to: www.whattheythink.com.

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