New Edition of Printing Estimating Available from WhatTheyThink

January 14th, 2009 - Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of the 5^th edition of Printing Estimating: Costing and Pricing Print and Digital Media a complete, up-to-date, how-to guide for estimating, costing and pricing print and digital media.

Printing Estimating: Costing and Pricing Print and Digital Media Is available for immediate purchase at: http://wttstore.com/prescoandprp.html

Successful contemporary print providers know they must accurately estimate, cost, and price their work while keeping in mind the current state of technologies and their business environment. This newly revised edition of a long-standing, popular classic covers estimating and pricing traditional print as well as digital print and digital media. It provides a thorough analysis of estimating and pricing theory and practice for contemporary print providers, how to develop a cost estimating system, and a comprehensive chapter on management information systems for print and digital imaging.  Detailed chapters cover how to estimate:

• Paper
• Ink
• Electronic prepress
• Digital media
• Sheetfed lithographic press production
• Postpress production
• Web print production

“Because estimating is a core ingredient related to costs and cost measurement, and because costs are directly related to pricing, profits, and money, the topic of ‘estimating’ spans a panorama of subjects with which a printing company manager and/or executive must deal,” explains Philip K. Ruggles, author of Printing Estmating. Joe Polanco, an expert in digital print, collaborated with the author as a contributor in estimating digital print including how to accurately establish click-charges and estimate variable-data print. Estimating web site development is also provided.

This bookcontains components presented in a “how-to” manner but also presents extensive theoretical information. In addition to this comprehensive textbook, an ancillary CD which covers important support topics including a complete set of estimating problems with answers, a comprehensive glossary of terms, operational business practices for print providers and the 2007 PIA/GATF list of MIS vendors.

Purchase Printing Estimating: Costing and Pricing Print and Digital Media

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WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.

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